Cookie Policy

Welcome to Arctic, where your gaming experience is our top priority. Like most online platforms, we use cookies to ensure our website functions smoothly, securely, and provides you with the best possible service. Cookies are small text files that download to your device, such as your computer or smartphone, when you visit a website. They contain information the web server that issued the cookie, or the website on subsequent visits, can read. They act as memory aids for websites, allowing them to remember your preferences, login details, or what you have viewed.

Cookies are common and play a crucial role in modern web browsing. They help us understand how you interact with Arctic, enabling us to tailor our services to your needs. This Cookie Policy explains what cookies are, how Arctic uses them, and what choices you have regarding their use. By continuing to use our website, you agree to our use of cookies in accordance with this policy. If you do not agree to our use of cookies, set your browser settings accordingly or refrain from using Arctic.

At Arctic, cookies serve several important purposes, all designed to enhance your gaming journey and ensure the integrity of our platform. We use cookies to:

• Operate Our Website: Essential cookies are fundamental to the operation of Arctic, enabling core functionalities like secure logins and responsible gaming features.
• Understand User Behaviour: Analytics cookies help us gather anonymous information about how you use Arctic. This data, such as which pages you visit most often or if you encounter error messages, allows us to improve our website's design and functionality.
• Remember Your Preferences: Functional cookies remember your choices, like your preferred language or region, providing a more personalised and convenient experience every time you visit Arctic.
• Deliver Relevant Advertising: Marketing and advertising cookies help us show you promotions and offers that are more relevant to your interests, both on Arctic and other websites.
• Ensure Security: Cookies play a vital role in detecting and preventing fraudulent activities, protecting both you and Arctic from potential risks.

Our commitment is to use cookies responsibly and transparently, always with your privacy in mind. We regularly review our cookie practices to ensure compliance with applicable data protection regulations, including the General Data Protection Regulation (GDPR).

These cookies are necessary for the Arctic website to function correctly. Without them, you would not be able to navigate the site, log in to your account, or access secure areas. Essential cookies enable core functionalities such as:

• Allowing you to log into your Arctic account securely.
• Remembering your consent preferences for cookies.
• Maintaining the security of your gaming session.
• Ensuring the integrity of transactions and responsible gaming tools.
• Routing traffic between servers to optimise website performance.

These cookies do not gather any personal information that could be used for marketing purposes or to track your internet browsing history. They are temporary and are usually deleted when you close your browser. Because they are fundamental to the operation of Arctic, you cannot opt out of these cookies. If you block them, our website will likely not work as expected.

Analytics cookies help us understand how visitors interact with Arctic by collecting and reporting information anonymously. This data is invaluable to us as it allows us to continuously improve our website and services. For example, we use analytics cookies to:

• Identify which pages are most popular and which are least popular.
• See how visitors move around the site, helping us to identify areas for improvement in navigation and user experience.
• Track the effectiveness of our content and features.
• Detect and diagnose technical issues, ensuring a smooth experience for all Arctic players.

The information collected by these cookies is aggregated and therefore anonymous. It does not directly identify you. We use this data purely for internal analysis to enhance the performance and usability of Arctic. While these cookies are not strictly essential for the website to function, they are crucial for us to provide a high-quality, optimised experience. You typically have the option to manage these cookies through your browser settings, as detailed later in this policy.

Functional cookies allow Arctic to remember choices you make and provide enhanced, more personal features. These cookies can remember changes you have made to parts of the website that you can customise, as well as services you have asked for. For instance, functional cookies may be used to:

• Remember your username and password for future visits, if you opt for "remember me".
• Store your preferred language settings, so Arctic always appears in your chosen language.
• Recall your region, allowing us to offer localised content or promotions.
• Remember your gaming preferences or recent game history, making it easier to pick up where you left off.

The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. While not strictly necessary for the website's basic operation, functional cookies significantly enhance your user experience on Arctic by making it more convenient and tailored to your preferences. You can manage these cookies via your browser settings, though disabling them may result in a less personalised experience.

Marketing and advertising cookies deliver advertisements more relevant to you and your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These cookies are usually placed by advertising networks with Arctic's permission.

• They remember that you have visited our website and this information is shared with other organisations, such as advertisers.
• They help us understand your interests based on your activity on Arctic, allowing us to show you more relevant promotions and offers.
• They can be used to build a profile of your interests and show you relevant adverts on other sites.
• They help us track the performance of our marketing campaigns.

These cookies are not essential for the core functionality of Arctic. We use them to ensure our promotional efforts are efficient and beneficial to our players. You have the right to accept or decline marketing and advertising cookies, and details on how to do this are provided in the "Managing and Disabling Cookies" section of this policy. Opting out of these cookies does not mean you will not see any advertisements, but rather that the advertisements you do see may be less relevant to you.

In addition to the cookies Arctic sets directly, we also use various third-party services that may set their own cookies on your device when you visit our website. These third-party cookies are set by domains other than Arctic.com. We carefully select our third-party partners to ensure they adhere to high standards of data protection and privacy.

• Analytics Providers: We use third-party analytics services, such as Google Analytics, to help us understand how users engage with Arctic. These services use cookies to collect information about your usage in an anonymous form.
• Advertising Partners: Some of our advertising campaigns are managed by third-party advertising networks. These partners may use cookies to track your interactions with our ads and tailor future advertising to your interests.
• Social Media Platforms: If you use social media features on Arctic, such as sharing content, the respective social media platform may set its own cookies.

Arctic does not have direct control over these third-party cookies. They are governed by the respective privacy and cookie policies of the third parties. We encourage you to review the privacy policies of these third-party providers to understand how they use cookies and process your data. We ensure that any third-party services we integrate comply with GDPR and other relevant data protection legislation.

The duration for which a cookie remains on your device depends on whether it is a "session" cookie or a "persistent" cookie.

• Session Cookies: These are temporary cookies that remain on your device only for the duration of your browsing session. They are deleted automatically once you close your web browser. Session cookies are typically used for essential functions, such as keeping you logged in as you navigate Arctic or remembering items in a shopping cart.
• Persistent Cookies: These cookies remain on your device for a longer, specified period, even after you close your browser. They are activated each time you visit the website that created that particular cookie. Persistent cookies are used for various purposes, including remembering your preferences, analysing website usage, and delivering targeted advertising. The lifespan of a persistent cookie can vary significantly, from a few hours to several years, depending on its purpose and the settings configured by Arctic or our third-party partners.

At Arctic, we keep the lifespan of our cookies as short as necessary for their intended purpose, always balancing functionality with your privacy. You can typically see the expiration date of cookies through your browser settings.

You have full control over how cookies are used on your device. Most web browsers allow you to manage your cookie preferences. You can set your browser to:

• Accept all cookies: This is the default setting for most browsers.
• Reject all cookies: This will prevent any cookies from being placed on your device, but may severely impact your experience on Arctic and other websites.
• Notify you when a cookie is being set: This allows you to decide whether to accept or reject each cookie individually.
• Delete specific cookies: You can often find options to remove cookies from specific websites or all cookies stored on your device.

Please be aware that if you choose to disable or reject certain cookies, particularly essential and functional cookies, some parts of Arctic may not function correctly or may not be accessible to you. Your gaming experience might be compromised, and you may find yourself repeatedly entering information. For specific instructions on how to manage cookies, please refer to the help section of your web browser:

• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57f9-a2d783020089
• Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

For more information on cookies and how to manage them, you can also visit www.allaboutcookies.org or www.youronlinechoices.eu.

Some web browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you do not want your online activities tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As such, Arctic's website does not currently respond to DNT signals from web browsers.

We provide transparency regarding our data collection practices and offer you control over your personal information, as outlined in this Cookie Policy and our Privacy Policy. While we do not currently honour DNT signals, we encourage you to use the cookie management tools available in your browser and on our website to control your preferences. We continue to monitor developments around DNT and may adjust our approach if a consistent and legally binding standard emerges.

Arctic may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will revise the "Last Updated" date at the top of this policy. We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies. Significant changes will be communicated through a prominent notice on our website or via email, where appropriate.

Your continued use of Arctic after any changes to this Cookie Policy will signify your acceptance of these changes. If you do not agree with any modifications, you should adjust your cookie settings or discontinue using our services. Our commitment is to always provide you with clear and comprehensive information regarding our use of cookies.

If you have any questions or concerns about this Cookie Policy or Arctic's use of cookies, please do not hesitate to contact us. Our dedicated support team is here to assist you.

You can reach us through the following channels:

• Email: [email protected]
• Live Chat: Available 24/7 on the Arctic website
• Postal Mail: [Insert generic address, e.g., Our Registered Office, [City, Country]]

We address your inquiries promptly and transparently. Your feedback is important to us as we strive to maintain the highest standards of privacy and data protection for all Arctic players.